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  • Writer's pictureBenny

Reclaiming Juneteenth: Unmasking the Co-opted Celebration


Today, we commemorate Juneteenth, a profound moment in our history that embodies the quest for liberation, resilience, and the enduring fight for Black freedom. While we acknowledge the significance of Juneteenth being recognized as a national holiday, we must go beyond symbolic gestures and confront the stark realities that persist in our society.


Amid this celebration, we cannot overlook the disheartening backdrop: the dismantling of Diversity, Equity, and Inclusion (DEI) offices in Texas and other states, and the banning of teaching Black history. These actions reveal the deep-rooted challenges we face on the journey toward true equality.


Juneteenth serves as a powerful reminder of our progress but also underscores the resistance that lies ahead in creating meaningful change. It is essential to address another pressing concern—the commercialization of Juneteenth. Sigh. It is disheartening to witness how capitalism coopts and commodifies everything meaningful. While it is encouraging to see wider recognition and observance of this day, we must remain vigilant against the commodification that can dilute it's true significance.


We must remember that Juneteenth emerged from the struggles and resilience of Black communities who were withheld information about their emancipation. As we commemorate this day, let's ensure it remains a platform for education, reflection, and meaningful action. Let us guard against the erasure of its historical and cultural context, and instead use it as an opportunity to amplify Black voices and uplift Black communities.



Furthermore, let us acknowledge that the journey toward true liberation encompasses mental health and health justice. The impact of historical trauma, systemic racism, and ongoing disparities on the mental well-being of Black individuals cannot be overlooked.


While it is important to celebrate, let us not lose sight of the continued fight for racial justice, mental health, and health equity. Let us channel our collective energy towards dismantling white supremacy, and systemic racism, advocating for policies that address disparities, and fostering inclusive spaces where mental well-being thrives.

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